Tags: Media Bias | game | interviews | player | you tube

3 Ways Online Video Sports Changing Fans' Playing Field

3 Ways Online Video Sports Changing Fans' Playing Field
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Tuesday, 20 February 2018 03:40 PM Current | Bio | Archive

A "Think With Google" release identifies three ways that online video is changing what it means to be a sports fan.[1]

1. Sports fandom goes way beyond watching the game itself. Among other trends, last year witnessed more than 60 percent growth in time spent watching sports interviews on YouTube.

2. Sports fans Increasingly want to get to the good stuff. Watching an entire game "can be quite a commitment," so fans are increasingly seeking out highlight videos. On YouTube, the time spent watching highlights jumped 80 percent from 2016 to 2017.

3. Sports fans want to watch on their own terms. An astounding 80 percent of viewers search for game and player info while watching, and 30 percent stream the games on smartphones or tablets.

Footnotes:

  1. Think with Google, "3 ways online video is changing what it means to be a sports fan," January 2018

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An astounding 80 percent of viewers search for game and player info while watching. 30 percent stream the games on smartphones or tablets.
game, interviews, player, you tube
235
2018-40-20
Tuesday, 20 February 2018 03:40 PM
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