Tags: companies | political | social statements

30-Second Super Bowl Spot Now Costs $5.25M

half minute super bowl spot now costs over five million dollars
(Dreamstime)

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Friday, 01 February 2019 04:34 PM Current | Bio | Archive

A 30-second spot during Super Bowl LIII will cost advertisers $5.25 million, or $175,000 a second.

The cost of a Super Bowl ad has doubled over the past decade as the big game has become one of the few ways to reach a mass audience in today’s fragmented media market. Over 100 million viewers are expected to watch the New England Patriots take on the Los Angeles Rams.

And, of course, Super Bowl ads have become an art form of their own, reaching people on many platforms other than the game itself. Annual ratings of the best commercials are something that never could have been imagined when Super Bowl I spots sold for less than $1,500 per second.

There are brand new challenges, though. Fifty-three percent (53 percent) of Americans don’t want companies to use their ads for political or social statements.

Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author.

Scott Rasmussen is founder and president of the Rasmussen Media Group. He is the author of "Mad as Hell: How the Tea Party Movement Is Fundamentally Remaking Our Two-Party System," "In Search of Self-Governance," and "The People’s Money: How Voters Will Balance the Budget and Eliminate the Federal Debt." Read more reports from Scott Rasmussen — Click Here Now.

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Super Bowl ads have become an art form of their own, reaching people on many platforms other than the game itself. Annual ratings of the best commercials are something that never could have been imagined when Super Bowl I spots sold.
companies, political, social statements
231
2019-34-01
Friday, 01 February 2019 04:34 PM
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