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Average Amazon Prime Member Spends $1,300 Per Year

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By    |   Thursday, 26 October 2017 11:06 AM

The average Amazon Prime member in the U.S. spends $1,300 a year on Amazon.com products according to Consumer Intelligence Research Partners. The investment research firm reports that’s nearly twice as much as the $700 spent annually by non-Prime members.[1]

That spending gap is pretty significant when you consider that Amazon.com now has 90 million Prime subscribers in the U.S. and has continued to expand its Prime services. Those shoppers alone provide over $100 billion in revenue.

The research firm also reports that Amazon.com has improved its retention rates to the point where 95 percent of Prime members will definitely or probably renew their membership.

Footnotes:

  1. Consumer Intelligence Research Partners, LLC, "Amazon Prime Hits 90 Million US Members," October 18, 2017

Each weekday, Scott Rasmussen’s Number of the Dayexplores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author.

Scott Rasmussen is a Senior Fellow for the Study of Self-Governance at the King’s College in New York and an Editor-At-Large for Ballotpedia, the Encyclopedia of American Politics. His most recent book, "Politics Has Failed: America Will Not," was published by the Sutherland Institute in May.To read more of his reports — Click Here Now.

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The research firm Consumer Intelligence Research Partners also reports that Amazon has improved its retention rates to the point where 95 percent of Prime members will definitely or probably renew their membership.
cirp, products, subscribers
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2017-06-26
Thursday, 26 October 2017 11:06 AM
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