Tags: Myspace | comeback | music | sharing | hub | Facebook | competitor

Myspace Resurfaces as Music Sharing Hub

By    |   Monday, 13 Apr 2015 03:19 PM

Myspace numbers are increasing, a sign that one of the earliest social media sites is making a comeback.

The popularity of Myspace was eclipsed by Facebook in 2009 after peaking in 2008 with more than 79 million unique monthly visitors. Since then, it struggled to keep up with its social media competitors, CBS News is reporting.

In 2013, Myspace was relaunched as a social media music sharing service. Users no longer create custom profiles and while the social networking element is still part of the platform, music streaming and music news dominate.

It's now more like Pinterest for musicians and their fans, with a design that is more simple and modern and less cluttered.

"When the site was being redesigned, the goal was to create a platform where artists — not only musicians — could showcase their art on a platform that enhances and amplifies their work," said Ron Nielsen, Myspace general manager.

And Nielsen said it allows music fans to get to know their favorite artists on a more intimate level.

According to comScore, Myspace now has more monthly users than Snapchat and Vine, growing 469 percent with 40 million unique monthly visitors from 2013 to 2014.

"The platform has evolved and continues to shift from purely a social network to a visual-rich, engaging and intuitive music platform with social networking built in," Nielsen said.

"Myspace helps individuals and artists manage their presence, find their audience, collaborate with like minds, and grow."

Social media expert Charlene Li calls it "the reincarnation of Myspace," adding that the social media group seems like it "really knows who they are now, and they've learned from their mistakes from the past."

Li says that the new Myspace platform makes music both personal and social, and it's the impetus behind its growing success.

"That's what differentiates Myspace from streaming services like Spotify or Pandora, which is very much based on your personal listening," Li said.

"When you share your music, you want to let people also know what you're doing ... what your interests are, and have discussions about your favorite artists," she explained.

However, she says the biggest Myspace competitor is still Facebook.

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Myspace numbers are increasing, a sign that one of the earliest social media sites is making a comeback. The popularity of Myspace was eclipsed by Facebook in 2009 after peaking in 2008 with more than 79 million unique monthly visitors. Since then, it struggled to keep up...
Myspace, comeback, music, sharing, hub, Facebook, competitor
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2015-19-13
Monday, 13 Apr 2015 03:19 PM
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