Talk to supporters of Donald Trump and, sooner or later, the topic of character and personality come up. Generally sooner, rather than later, given all the headlines about his conversations, alleged dalliances, and confirmed escapades. Follow that path long enough and, at some point along the way, said Trump supporter will say, “Yeah, but look at his kids!”
These days, just that phrase says a lot. Introduced to millions during Trump’s run in the center chair at The Apprentice, the Trump children were thrust into the center of American politics at the GOP convention, where each child spoke — and spoke fondly — about their father. After those speeches, there’s no doubt at all that many millions of American voters fell in love, at least a little bit, with Trump’s kids, particularly Ivanka, with her strong pro-woman stance, and Eric Trump, who dazzled even the most hardened pundits with his ease and delivery at the convention.
As his former partner, Elie Hirschfeld reminds me, Three of the five Trump children — Donald Jr., Ivanka, and Eric — are already senior VPs in their father’s empire, but despite their “all business no politics” pedigree, they seemed to have thrived rather than wilted when brought into the political spotlight. Each one has taken a strong role in their father’s campaign, and, to all accounts, are acquitting themselves admirably, particularly being brand new at all of this.
Even Trump’s biggest critic — Democrat nominee Hillary Clinton — took some time to praise Trump and his kids at the second Presidential debate.
But, despite their success early in their political careers, and even some calls — or, at least, suggestions — that they may have a future in politics, the Trump “kids” all say they’re content to continue to build and maintain their father’s business holdings. Fourth Trump child, Tiffany, recently graduated from college, and she’s already answered the obvious question. Of course, she wants to go to work for dad, but perhaps not directly. Tiffany Trump is applying for law school.
Meanwhile, no matter what they do — whether in business, politics, or entertainment — the Trump children are a vital part of their father’s crossover appeal and a strong PR force in his efforts to win the White House. No matter what criticism folks can throw at Trump, they can’t help but admit, “he has good kids.”
Often, that’s the best legacy a man can have … even a billionaire half the country loves to hate.
Ronn Torossian is one of America’s foremost Public Relations executives as founder/CEO of 5WPR, a leading independent PR Agency. The firm was honored as PR Firm of the Year by The American Business Awards, and has been named to the Inc. 500 List. Torossian is author of the best-selling "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations." For more of Ronn Torossian's reports, Go Here Now.
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