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Baby Boomers Deserve That Long Overdue Pat on the Back

Baby Boomers Deserve That Long Overdue Pat on the Back
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Friday, 31 August 2018 09:02 AM Current | Bio | Archive

In a general sense, many baby boomers are at an interesting stage of their lives.

They have had many life experiences — including some of merit — which are now in the rear view mirror. Some born between the years 1946 to 1964 are now focused on their future.

They're thinking about how to spend their retirement years. Specifically, they may even be more increasingly focused on financial planning for the golden years.

Other baby boomers may be thinking more in terms of the present. Take, for example, many of those between the ages of 54 to 72 who recently closed their office doors — for the last time. They've now opened the door of their home, only to wonder what they should do now — and next.

Also, take the boomers who spent most of their earlier years in a life revolving around an extended family, only in recent years to have grown distant from those same family members as life's circumstances took a firm hold.

Or, even consider those less fortunate in the boomer age range who might not see the happiness of their retirement years because the children they raised and nurtured have gone astray, leaving these aging baby boomers with the responsibility of raising their grandchildren.

Every baby boomer has a story. What's your story?

Are you now spending time following your favorite sports team like you used to many years ago?

Are you and your spouse making any progress on that "bucket list"?

And perhaps most importantly, what do you think about your life today? Believe it or not, it's sometimes easier to do an assessment of your past life than on the present:

"Did I achieve my work goals?"

"Did I do a good job of raising my family?"

But, that ever-pesky present  — what to make of it?

A group belonging to the boomer generation, having coffee at their favorite spot to do so, might explore the life and times of baby boomers. What would they say about 2018?

They may argue about politics, they may lament the current level of discourse of our times.

They may complain about the fast pace of life around them.

It's almost easier to speak in the aggregate than it is to focus on yourself. It's interesting, baby boomers are sometimes labeled as the selfish generation. In my opinion, nothing could be further from the truth. I think the better description is Generation "We," not Generation "I". This is why so many boomers find it easier to think of someone else  — rather than themselves.

For example, those belonging to the boomer generation who are caring for their elderly parents. In my humble opinion, if anything, this generation also tends to be even more attentive, than others, to their children's needs.

Baby boomers, how many college loans have you co-signed? I think baby boomer couples have spent so much of their life worrying about everyday life, that taking stock in themselves is difficult.

But baby boomers, the present is here — so take life by the horns, embrace the here and now. You deserve to think a bit about yourself  — you've earned it.

The Greatest Generation receives so much praise, and rightly so, for we would not be able to enjoy the fruits of American life if it were not for them. They do so deserve our respect.

But the boomer generation deserves credit also. You did, after all, change the world.

Your generation has had so much impact on technology, on culture, and just on the overall improvement of American life. So look in the mirror, and say to yourself, "Let me enjoy life now; let me think about things I always wanted to do; let me share with my spouse the pleasures of our dreams."

To those baby boomers who choose sacrifice over self, I applaud you. For the boomers who want to continue to make a contribution via a charitable endeavor or continuing work life, I applaud you. For the baby boomer couple who take a second honeymoon to the Swiss Alps, I applaud you. Baby boomers, quite frankly, I applaud whatever you choose, as long as you're living life to the fullest — today and right now.

Rick Bava founded and was CEO of the Bava Group, which became the premier communications consulting firm serving the Fortune 500 community. Bava became known for his popular blog columns "Rick Bava on the Baby Boomer Generation." He is the author of "In Search of the Baby Boomer Generation." For more of his reports, Go Here Now.

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RickBava
Baby boomers, quite frankly, I applaud whatever you choose, as long as you are living life to the fullest, today and right now. The boomer generation deserves credit. You did, after all, change the world.
children, elderly, family, greatest generation, technology
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2018-02-31
Friday, 31 August 2018 09:02 AM
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