Pollster and focus group magician Frank Luntz spoke with Fox News’s "Special Report" recently. He had concerning news for voters hoping President Trump will be re-elected in November. (Disclosure time: the Shannon half of this brain trust has worked with Luntz in the past and Frank once bought his dinner in Jerusalem.)
Luntz explained, "The challenge for Donald Trump is that for the last 50 years, Americans have not voted for someone who they didn't like more than the other opponent. That likability really does matter. And he's selling strength, he's selling determination, he's selling passion, he's selling an intensity, which is important. But Joe Biden is selling likability, and . . . likability does sell in American politics."
This news is confusing to Trump supporters because they already like him.
They’re reminded of his hugging the flag before the CPAC speech, his interaction with average supporters on the campaign trail, his ability to poke fun at himself, his comic timing and Trump’s surprise pardon of Jon Ponder during the Republican National Convention.
So, what’s not to like?
Luntz didn’t mention what we consider to be the largest factor in Trump’s likability problem and that’s the opposition media.
For nearly four years this group of leftist stenographers has been broadcasting and writing non-stop attacks on everything the president does, doing their best to put the negative spin on every event.
Over time, slanderous propaganda of this sort impacts the perceptions of independent voters who get their "news" from opposition media outlets.
The other factor belongs to Trump and that, of course, is his itchy Twitter finger.
If he would just let Melania look over a tweet before he pushed the "Tweet" button, it would nip many of these controversies in the bud.
Unfortunately, the first lady is asleep when some of the worst examples are unleashed on the nation.
Probably doin the most damage are the personal attacks the president sends out.
Those attacks in Tweet form help to make Joe Biden’s case for him.
According to Mr. Luntz, "In Biden's case, he wants to prosecute Donald Trump for how he communicates, for what
he says . . . the public is more supportive of where he [Trump] stands and less supportive, quite frankly, of how he communicates it. So, it makes sense."
Our advice, based on Luntz’s sound analysis, is for President Trump to stick to issues that work for him, "peace and quiet [and] public safety," and for the most part stop mentioning individuals unless they are important participants to the issue at hand.
President Trump is a likable man. President Tweet, not so much.
Michael Reagan, the eldest son of President Reagan, is a Newsmax TV analyst. A syndicated columnist and author, he chairs The Reagan Legacy Foundation. Michael is an in-demand speaker with Premiere speaker’s bureau. Read Michael Reagan's Reports — More Here.
Michael R. Shannon is a speaker and political commentator who has entertained audiences on four continents and a handful of islands. His dynamic, laugh–out–loud commentary on current events, politics and culture has connected with audiences in a wide variety of settings. He’s also the author of "A Conservative Christian’s Guidebook for Living in Secular Times (Now With Added Humor!)" Read Michael R. Shannon's Reports — More Here.