Tags: Latin America | baseball | charter | espn | la vida | mlb | spectrum

English First Latinos Help Grow the Business of Baseball Media

English First Latinos Help Grow the Business of Baseball Media

In San Francisco, California, on Oct. 28, 2010, television made its presence known, as camera crews were present to video Tim Wakefield shaking hands with members of the Clemente Family. At the time, Wakefield accepted the Roberto Clemente award before the start of Game 2 of the 2010 World Series, at AT&T park. (Eric Broder Van Dyke/Dreamstime)

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Wednesday, 05 September 2018 12:09 PM Current | Bio | Archive

It's interesting to see a growing Web site like La Vida Baseball leveraging its partnerships with both Hispanic and non-Hispanic organizations, targeting Latinos who prefer English first.

National Hispanic Heritage Month is celebrated across the country between September 15 and October 15, with the overriding theme of: Hispanics: One Endless Voice to Enhance our Traditions. An important facet of that is Hispanic media, which has grown with the Latino population, now estimated at more than 58 million.

One of the relative newcomers on the Hispanic media scene is La Vida Baseball, which uses video, text, and social content to cover the National Pastime, which by every measure is growing among the Hispanic community — from fans to percentage of players.

As the international market becomes more precious to teams, players from the Dominican Republic, Venezuela, Cuba and numerous others continue to flood MLB rosters.

La Vida Baseball, a property of TeamWorks Media has big-time partners like the National Baseball Hall of Fame and Museum , Smithsonian’s National Museum of American History and The Hispanic Heritage Foundation.

Now, LVB will add to its content heading into the pennant races and Hispanic Heritage Month, while recently announcing six million "English-prefered" Latinos use the service, which claims 1.2 million video views per month across its platforms.

Regular appearances on MLB.com, ESPN, Univision, and in Bleacher Report and Apple News have helped bolster those numbers recently.

Jay Sharman, TeamWorks Media co-founder and CEO said in a statement, "There are few more passionate connections in sport than Latinos and baseball, and La Vida Baseball set out less than two years ago to bring great multimedia storytelling to that audience."

Mr. Sherman added, "The response we have received, not just from fans but from new partners, players, team personnel and the teams themselves, has been overwhelming and we are looking forward to some great growth as we head down the stretch and into the offseason."

Wednesday, LVB celebrated Roberto Clemente Day, a few weeks after the 84th anniversary of his birth, in 1934. The site also plans special coverage around the one year anniversary of Hurricane Maria, which first touched Puerto Rico on Sept. 20, causing unprecedented devastation across the island.

It's interesting to see a growing site like La Vida Baseball leveraging its partnerships with both Hispanic and non-Hispanic organizations, and targeting Latinos who prefer English first. It's a trend that helped end the five-year run of Spectrum Deportes, the Los Angeles dedicated 24-hour Spanish language regional sport network, last month.

Cable carrier Charter Communications/Spectrum, owner of both Spectrum SportsNet, the English language RSN, and Deportes, noted at the time that, "Lakers broadcasts had 12 times as many Spanish-speaking viewers on SportsNet than on Deportes during the 2017-18 season."

As news and sports sites, both English- and Spanish-language, vie for the growing Hispanic population, LVB's progress will be a good follow.

Ray Negron is a sports executive with over 40 years of experience in baseball. His first job came from a chance encounter with George Steinbrenner as a youth. He has become an American film producer, a best-selling author, and a philanthropist. His memoir is entitled, "Yankee Miracles: Life with the Boss and the Bronx Bombers." For more of his reports, Go Here Now.

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It's interesting to see a growing site like La Vida Baseball leveraging its partnerships with both Hispanic and non-Hispanic organizations, and targeting Latinos who prefer English first.
baseball, charter, espn, la vida, mlb, spectrum
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2018-09-05
Wednesday, 05 September 2018 12:09 PM
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