Tags: Google | Wins | Provide | Internet | Content | China

Google Wins OK to Provide Internet Content in China

Wednesday, 20 June 2007 12:00 AM

SHANGHAI -- Google Inc. has won preliminary approval from Beijing to provide Internet content in China, the firm said on Wednesday, potentially allowing it to offer news in the world's second-largest Internet market.

The license, handed out by China's Ministry of Information and Industry, may also help Google attract more advertising revenue, analysts said.

"We have made very positive progress on the ICP (Internet content provider) application and have received preliminary approval," spokeswoman Marsha Wang said in an e-mailed response to Reuters enquiries.

She declined to comment on what further procedures may be required for final approval to offer news in China, although analysts said the move helped to add legitimacy to its operations in the country.

"It's definitely a very positive move for Google," said Edward Yu, president of Beijing-based research firm Analysys International.

"The license to provide content to audiences is critical to attract big advertisers, and also helps them try to have more content."

China's Web search market leader, Baidu.com Inc., received a license at the beginning of this year to provide news in China.

Baidu had 21 percent of China's 1.37 billion yuan ($180 million) online advertising market in the first quarter of 2007, Analysys said, compared with 7 percent for Google China.

© reuters 2007. All Rights Reserved.

© 2019 Newsmax. All rights reserved.

   
1Like our page
2Share
Pre-2008
SHANGHAI -- Google Inc. has won preliminary approval from Beijing to provide Internet content in China, the firm said on Wednesday, potentially allowing it to offer news in the world's second-largest Internet market. The license, handed out by China's Ministry of...
Google,Wins,Provide,Internet,Content,China
213
2007-00-20
Wednesday, 20 June 2007 12:00 AM
Newsmax Media, Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved