Tags: Expert: | Spanish | Not | the | Way | Reach | Latino

Expert: Spanish Not the Way to Reach Latino Voters

Wednesday, 21 September 2005 12:00 AM

Politicians trying to woo the growing Hispanic population in the U.S. might be better served using English to reach them rather than Spanish.

So says Andre Pineda, a California pollster and the son of Central American immigrants.

Pineda cites the example of New Mexico, which is 40 percent Hispanic but voted for George Bush last year even though the state's governor, Democrat Bill Richardson, is himself Hispanic.

Pineda told the Financial Times that Democrats made a fundamental mistake in using Spanish to approach Hispanics in New Mexico, many of whom are of Mexican origin but whose ancestors have lived in the state for more than a century.

Office-seekers need to get beyond "the idea that Spanish is the path to the Latino vote," said Pineda.

Only 18 percent of U.S. Latinos are voters. But of those voters, 72 percent were born in the U.S., only 9 percent come from Spanish-speaking households and two-thirds say they watch more English than Spanish TV, said Pineda.

The Times reports: "The Democrats might have done better speaking in English."

Hispanic media outlets are already picking up on the English-over-Spanish preference. Spanish-language TV networks such as Univision and Telemundo now carry English advertising.

And on Si! TV, which began broadcasting last year, all programming is in English.

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Politicians trying to woo the growing Hispanic population in the U.S. might be better served using English to reach them rather than Spanish. So says Andre Pineda, a California pollster and the son of Central American immigrants. Pineda cites the example of New...
Expert:,Spanish,Not,the,Way,Reach,Latino,Voters
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2005-00-21
Wednesday, 21 September 2005 12:00 AM
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