Democrat vice presidential nominee Kamala Harris is trying to win over votes from immigrants and minorities on the campaign trail by sharing her personal story, NBC News reports.
Her decision to share her background of being a child of immigrants is a shift from how she conducted her own presidential bid last year, the outlet reports.
According to NBC News, she told reporters that she identifies as “American” when asked about her background in January 2019.
Now, she is using her own diversity to reach voters with different backgrounds, especially in swing states, like Florida, Arizona, and North Carolina.
Her father is Jamaican and her mother is South Indian. The Biden campaign has used her identity as a biracial Black and South Asian woman and a child of immigrants to appeal to minority and immigrant voters. Biden aides say her experience as the daughter of immigrants reaches voters who aren’t fans of Trump’s immigration stance.
“She knows personally how immigrant families enrich our country, as well as the challenges of what it means to grow up Black and Indian American in the United States of America,” Joe Biden said when introducing Harris as his running mate. “Her story is America's story.”
During recent campaign stops in Pennsylvania and Florida, she visited Black and Latino communities. She participated in a “Sister to Sister” conversation with Black women in Philadelphia and had lunch at a Venezuelan restaurant in Miami.
On Monday the campaign released its first testimonial ad focused solely on Harris, featuring four Black men from North Carolina that shared what her nomination means to them.
“When you pick Kamala, she gets it. She elevates the perspective as a woman of color,” a man named Zack says in the ad. “Harris, who for me, is just the embodiment of somebody like my mother who can do anything.”
During campaign events, she has discussed being a child of immigrants. She has shared her favorite Indian and Caribbean foods. And she has sported a shirt from her historically Black alma mater Howard University.
She has also used her background when discussing policy. During a recent interview with a Telemundo station in Arizona, when asked about decreasing deportations, she shared her mom’s immigration story.
“I can promise you that,” she said, adding, “I say that as the daughter of a mother who came to the United States when she was 19 years old by herself. We have a deep commitment to making sure that we are going to create a pathway toward citizenship.”
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