Tags: Trump Administration | Donald Trump | Education | GOP2016 | trump university | donald trump | marketing

Trump Had 'Substantive Input' in His University Marketing

Image: Trump Had 'Substantive Input' in His University Marketing
(Photo by Tom Lynn/Getty Images)

Wednesday, 01 Jun 2016 12:05 PM

The lawsuit involving former students who say they were defrauded by Trump University has taken a dramatic turn with newly-released documents showing the real-estate mogul was personally involved in the school's marketing strategies.

"Mr. Trump understandably is protective of his brand and very protective of his image and how he's portrayed," Trump University president Michael Sexton, said in a 2012 deposition, The Washington Post reports.

"And he wanted to see how his brand and image were portrayed in Trump University marketing materials. And he had very good and substantive input as well."

Trump signed off "any time we had a new ad," Sexton added.

The now defunct school has been charged by several former students with running misleading by ads fin which Trump claimed he was overseeing the curriculum and would hand-pick the staff.

The Post says testimony from the lawsuit suggests that Trump was not deeply involved in the substance of the courses.

Trump, the presumptive GOP presidential nominee, insists he'll win the lawsuit.

"I could settle that case, I could have settled it. I just chose not to. In fact when I ran they said, 'Why don't you settle that case?' I don't want to settle the case," Trump said this week.
"Because you know what? Because I'm a man of principle, and most of the people who took those courses have letters saying they thought it was great, essentially."


© 2017 Newsmax. All rights reserved.

   
1Like our page
2Share
Politics
The lawsuit involving former students who say they were defrauded by Trump University has taken a dramatic turn with newly-released documents showing the real-estate mogul was personally involved in the school's marketing strategies.
trump university, donald trump, marketing, lawsuit
234
2016-05-01
Wednesday, 01 Jun 2016 12:05 PM
Newsmax Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved