Donald Trump's appointment of a senior communications adviser and a media coordinator are the latest indications that the presumptive Republican nominee is starting to revamp his campaign strategy, The Washington Post reports.
After being the last candidate to stand in the primaries, Trump was continuing to tout his improvisational style and minimalist staff as an asset, boasting about how his campaign was run efficiently and without extravagant cost.
But with his recent slide in the national polls, controversial statements that could have been handled better in the media and a continued reluctance among a sizable number of Republicans to back him, Trump has apparently begun to acknowledge that he needs to change the structure of his campaign.
However, there are those who remain skeptical, such as The New Yorker's John Cassidy,
who even after the firing of campaign manager Corey Lewandowski, insisted that it did not signify a real change for Trump.
"Trump appears to be a one-trick pony," he said. "In focusing, verbalizing, and mobilizing the political alienation of a certain segment of the American population — one largely, but not exclusively, drawn from the ranks of working-class and middle-class white men — he has no equal. But in appealing to the voters he needs beyond his base — suburban white women and conservative minority voters particularly — he has demonstrated little or no aptitude."
But the Trump campaign's press release of the new appointments suggests more changes are on the way in his campaign operation, including more hirings.
It remains to be seen if this is actually an indication that Trump intends changing his strategy significantly and running anything resembling a presidential-level structure.
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