Donald Trump hasn't run any ads, but in a recent survey almost half of voters claimed to have seen at least one.
The Wall Street Journal reports
that digital marketing firm Fluent conducted the survey, in which 46 percent of respondents said they'd seen ads supporting Trump, the presumptive Republican presidential nominee, while 52 percent have seen Hillary Clinton ads.
Trump refuses to pay for any advertising, relying instead on free media exposure. The controversial New Yorker received over $3.8 billion in unpaid media coverage, tracked by mediaQuant. Presumptive Democratic nominee Clinton only received news attention worth $1.7 billion.
"I have a little TV in my office. If I put it on right now, I have a 75 percent chance of seeing him," Jordan Cohen, Fluent's chief marketing officer, told the Journal.
A few pro-Trump PACs have aired ads on Trump's behalf, but the Journal reports that these were bought in limited areas, and unlikely to have been seen by anywhere near 42 percent of survey respondents. Great America PAC, the most prolific of the bunch, only ran spots on satellite and local cable, not broadcast or national networks.
To compensate, Clinton's campaign has released over 20,000 ads since June 8, while allied super PAC Priorities USA Action put out an additional 11,000, according to The Center for Public Integrity
Despite not spending on ads, Trump recently stepped up his fundraising. The Hill notes
his campaign took in $51 million in June, though Clinton outmatched him with $68 million.
Fluent polled 1,248 registered voters on June 2, with a margin of error of +/- 2.8 percent.
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