The National Republican Senatorial Committee is launching a digital ad campaign in an attempt to ramp up attacks on Democrats running in key midterm races over opposition to the GOP's tax overhaul, The Hill reported on Monday.
Republicans hope that emphasizing the tax law will boost their chances in elections this November as the GOP tries to protect its 51-seat majority in the Senate.
No Democrats voted for the bill. The party wants to repeal parts of the legislation, saying it almost exclusively benefits corporations and wealthy individuals over middle class families.
The NRSC's five-figure digital ad campaign lauds what the GOP considers the various benefits of the tax law for families and then stresses that the Democrats want to undo them.
The ads are scheduled to run on Facebook and YouTube, with versions of both six seconds and 15 seconds.
The GOP is concentrating the ads in the 10 states that President Donald Trump won in 2016 where Democratic senators are up for reelection, as well as in Nevada and Arizona, where polls indicate that Democrats have their best chance to pick up Senate seats, according to The Hill.
NRSC communications director Katie Martin emphasized the GOP talking points, saying in a statement that "instead of fighting to help middle-class families, Senate Democrats are doing everything they can to repeal the tax cuts to appease their radical base and out of touch leadership.
"By promising to repeal the tax cuts, Democrats are making it clear they would rather take money out of Americans' pockets than give them the financial relief they need and deserve."
Several GOP groups have already run similar ad campaigns, while Democrats have put out their own explaining their reasons for attacking the tax law.
Some Republicans, conservatives and business groups have expressed concern that Trump's emphasis on tariffs will overshadow their efforts to convince Americans of the benefits of the tax bill, Politico reported.
GOP leaders had decided in January to make the tax reform bill their central selling point for the midterms.
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