Tags: Trump Administration | sean spicer | data | analytics | 2020

Sean Spicer: GOP's 'Data and Ground Game' Trumps DNC

Image: Sean Spicer: GOP's 'Data and Ground Game' Trumps DNC
Former White House press secretary Sean Spicer (Andrew Rush/AP)

Monday, 06 November 2017 06:29 PM

Former White House press secretary Sean Spicer touts a "surgically targeted operation" in the GOP's "data and ground game" for its 2016 White House victory — and predicts it will crush Democrats in 2020.

In a commentary for The Hill, Spicer chided the Democratic National Committee for going "effectively bankrupt" and "unable to fund the ground or data operations it needs to compete."

"The 2016 election not only proved that mechanics matter, but also that the GOP is the only party making the proper investment in resources that will be critical for victory in 2020," he wrote.

"It was Donald Trump and his message that won the 2016 election — but it was the Republican National Committee's data and ground game that ensured his time and money were maximized," he argued.

Spicer said the strategy was key in Wisconsin, Minnesota, Pennsylvania, and Michigan last year.

"What had been a scatter-shot approach to a group of potential voters in the past had become a surgically targeted operation," he wrote.

The DNC, on the other hand, has been left in the dirt financially and tactically.

According to Spicer, who served as the party's chief strategist and communications director during the 2016 election, the RNC invested more than $100 million in data and field operations aimed at helping candidates "up and down the ballot."

And it has out-raised the DNC by more than $50 million this year, he wrote — "largely fueled by small-dollar donors." In contrast, he says, the DNC has $7.1 million "and debt of almost $4 million."

"Simply put, the DNC is not raising the money it needs to make key investments and win elections," he wrote.

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A "surgically targeted operation" in the GOP's "data and ground game" for its 2016 White House victory will be what will crush Democrats in 2020, former White House press secretary Sean Spicer said.
sean spicer, data, analytics, 2020
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2017-29-06
Monday, 06 November 2017 06:29 PM
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