Wisconsin Gov. Scott Walker may be peaking too early, and that could be bad for him in the 2016 Republican primaries, pollster Pat Caddell told Fox News on Monday.
Had he been working on Walker's campaign, he would have wanted him to emerge in the fall, Caddell told Fox News Channel's "Your World with Neil Cavuto."
"You don't want to be out there where the press is already shooting at him when he is not quite prepared with all the answers, and when … your other wonderful patriots and colleagues in the party want to bring you down, too," he said.
Momentum is the key, Caddell said, and it is hard to sustain over for an entire year before the primaries begin.
Caddell was President Jimmy Carter's pollster. He said his former boss peaked at just the right time, during the Iowa caucuses.
Before that, no one knew who Carter was.
"In December, the last Gallup Poll in December 1975, they forgot to put him on the list," Caddell said.
But that was a blessing, Caddell said, because if Carter had come out early, a lot of the attacks on him would have taken place before he was able to sustain it.
Walker is leading based on a single speech at a conservative event in Iowa, Caddell said, and that means that no one is really leading the pack at the moment.
The Republicans' problem is a lack of messaging, he said.
None of the expected candidates have articulated the message that the country is falling apart and that the world is in disaster, Caddell said.
"No one has gotten up and said, 'You and I are going to lead the resurrection, you people and I. We have to change America," he said. "There's no compelling case saying there's an urgency here. We're going to lose our country. We're losing foreign policy. Something that would compel people.
"This is always an election about messages," Caddell said. "In presidential elections money helps, message is king."
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