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RNC Credits Trump's Tweets for Increase in Fundraising

Image: RNC Credits Trump's Tweets for Increase in Fundraising
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By    |   Monday, 23 October 2017 03:24 PM

Although President Donald Trump's tweeting habits have been criticized by many Americans in both parties, the Republican National Committee credits his use of Twitter for a surge in donors who have never contributed to the party before, The Hill reported on Monday.

For the first time in recent history, the RNC is collecting more money from small-dollar donors than they are from those who contribute major amounts.

Since the election, the RNC has averaged taking in $3.7 million a month in itemized contributions, which are donations of more than $200 for which the party has to report the names and occupations of donors.

But during the same period it has averaged $4.9 million in un-itemized contributions, donations which are less than $200.

This is in sharp contrast to President Barack Obama's second term in office, when the RNC was much more reliant on big donors and raised $14 million more in itemized donations than in un-itemized ones.

"We don't have to guess how the president would speak about an issue, because Americans hear directly from him on Twitter," said Cassie Smedile, an RNC spokeswoman. "We can emulate his words and his voice when communicating with our supporters."

The RNC has used Trump's tweets to solicit contributions, with the more personalized pitches, crafted in Trump's voice, spurring a wave of more than 300,000 first-time contributors.

The increase in donations "shows that our base is rallying around what our president put forward in terms of his agenda," said RNC Chairwoman Ronna Romney McDaniel, The Denver Post reported.

The increase in contributions has given Republicans a clear fundraising advantage a year before the midterm elections, according to the Hill. Some Democrats worry that the cash advantage will allow Republicans to begin advertising far earlier than their candidates can, giving the GOP an advantage for setting the agenda of the debate.

But others in the party shrug off the concerns.

"I'm not overly worried because resources are flowing through so many different vehicles, which, taken as a whole, represents a great deal of potential," Democratic strategist Hari Sevugan told the Hill. "The fact that we have a number of well-resourced groups means we can work on different points of attack at the same time."

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Politics
Although President Donald Trump's tweeting habits have been criticized by many Americans in both parties, the Republican National Committee credits his use of Twitter for a surge in donors who have never contributed to the party before, The Hill reported on Monday.
rnc, credits, donald trump, tweets, increase, fundraising
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2017-24-23
Monday, 23 October 2017 03:24 PM
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