Tags: President Donald Trump | online focus group | voters | 2018 | 2020 | Democrats | Twitter

Focus Group: Trump Risks Losing Voters With Twitter Habits

Focus Group: Trump Risks Losing Voters With Twitter Habits
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By    |   Saturday, 18 November 2017 11:02 AM

President Donald Trump could lose a key demographic of voters due to his Twitter habit since taking office, according to the results of an online focus group, The Hill reported Saturday.

A group comprised of voters from Wisconsin, Michigan and Pennsylvania who voted for both former President Barack Obama and Trump gave their opinions on factors that could affect how they would vote in 2018 and 2020. The study was conducted by former Obama campaign manager Jim Messina.

"The white Obama-non-Clinton voters we surveyed were clear: If the economy does not improve measurably, they are not going to give Trump a second chance — and they already have a clear reason to explain his failure: Twitter," Messina explained in an opinion piece for Politico.

"The members of our focus groups worried that Trump was so pre-occupied with picking Twitter fights and the general chaos of his administration that he was not focusing on making the economy better," he added.

Messina explained Trump's agenda and Twitter habits could open the door for Democrats as they seek to craft a message to connect with voters in upcoming elections.

"When exposing all voters in the survey to a tough message laying out the consequences of Trump's tweeting — how it signals what he really cares about and prevents him from focusing his energy on making good on his promises to improve people's lives — we found that the overall rating of Trump's handling of the economy dropped by six points."

"Perhaps even more interesting is that when we re-surveyed Obama-non-Clinton voters six weeks later, those who'd been exposed to the tweeting message had a much dimmer view of Trump than those exposed to other messages," Messina wrote.

Trump has used Twitter to make policy announcements as well as attack critics including Hillary Clinton,  members of his own party, as well as foreign leaders such as North Korea's Kim Jong Un. Messina maintained voters were "only willing to go along with that so far."

"It's true that Donald Trump is unlike any politician we have seen in a long time. Things that pundits say should sink him do not. He has thus far managed to rebound from even the most vile behavior," he concluded.

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President Donald Trump could lose a key demographic of voters due to his Twitter habit since taking office, according to the results of an online focus group, The Hill reported Saturday.A group comprised of voters from Wisconsin, Michigan and Pennsylvania who voted for both...
President Donald Trump, online focus group, voters, 2018, 2020, Democrats, Twitter
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2017-02-18
Saturday, 18 November 2017 11:02 AM
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