A conservative pollster slammed Donald Trump's presidential campaign Wednesday, calling it a joke and the worst he has ever seen.
Frank Luntz spoke with Katie Couric of Yahoo Global News about the Republican presidential nominee who, according to many polls, is nearly even with Democrat Hillary Clinton less than two weeks before election day.
"I don't understand why he's opening up his hotel [in Washington, D.C.] right now. That makes no sense to me," Luntz said. "I don't understand why he goes to Wisconsin, a state that is absolutely beyond his reach. It has gotten so bad at this point that Mike Pence has to go to Utah because Utah's in play.
"This is the worst campaign that I have ever seen in my professional life. This candidate absolutely tapped into something unique and has lost that focus. I blame the people around him for that."
Later in the interview, Luntz called the campaign "an absolute joke."
Luntz said Trump is sabotaging himself without knowing it because of the way he communicates his message.
"It's not what you say, it's what people hear. It's not how loudly you speak — and he speaks way too loudly — it's about what people learn from what you say," Luntz said. "And people don't learn anything from Donald Trump. They do learn when they hear about it from the WikiLeaks."
Luntz described a recent experiment he did, which involved showing news media reports about Democrat Hillary Clinton and the WikiLeaks revelations to undecided voters. The voters became Trump supporters, but after Luntz played clips of Trump criticizing Clinton about the same issues, they reverted back to being undecided.
The RealClear Politics polling average shows Clinton with a lead of around 5 points. Two polls this week (Rasmussen and IBD/TIPP gave Trump slight leads among national voters.
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