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Tags: pac | ads | campaign | tv commercials

New Pro-Trump PAC Seeks to Offset Biden's Advantage in TV Ads

trump in a suit and blue tie in front of us flags
President Donald Trump (Alex Wong/Getty Images)

By    |   Monday, 31 August 2020 09:21 AM EDT

In an effort to offset the huge advantage Democrat presidential nominee Joe Biden enjoyed in August in spending on television commercials, a new Republican super PAC is launching a $30 million advertising blitz this week to boost President Donald Trump’s reelection campaign, Politico reported on Monday.

The new group, Preserve America, is expected to significantly increase the funds it raises in the near future and comes as there has been mounting frustration within the president’s inner circle over the ineffectiveness of the existing Trump-allied outside group, America First Action, which has also been outraised by its pro-Biden rival.

Biden’s television advertising advantage has been particularly significant in key battleground states.

To help counter that trend, Preserve America’s first ads will begin airing Tuesday in Florida, North Carolina, Pennsylvania, Wisconsin, Arizona, Iowa, and Georgia, with about 85% of the funds devoted to television commercials and the rest to digital platforms.

The ads are expected to focus on law and order, which Trump has made a central theme in his campaign.

Preserve America will be managed by Chris LaCivita, a Republican strategist who devised the Swift Boat Veterans for Truth strategy that was crucial in defeating John Kerry in the 2004 presidential race.

The PAC is also expected to include support from several GOP megadonors, including Las Vegas casino mogul Sheldon Adelson, which is considered significant because he had a contentious phone call with Trump several weeks ago that had Republicans concerned he might not help Trump down the stretch.

Late in the 2016 race, GOP donors gave tens of millions of dollars to a pro-Trump super PAC that provided him a pivotal boost at a time when he was at a financial disadvantage.

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Politics
In an effort to offset the huge advantage Democrat presidential nominee Joe Biden enjoyed in August in spending on television commercials, a new Republican super PAC is launching a $30 million advertising blitz this week to boost President Donald Trump's reelection...
pac, ads, campaign, tv commercials
282
2020-21-31
Monday, 31 August 2020 09:21 AM
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