Sen. Kamala Harris, D-Calif., spent more than $100,000 on Facebook ads for the launch of her presidential campaign exploratory committee, The Daily Beast reports.
Harris, who raised $1.5 million in 24 hours through her exploratory committee, ran 25,000 Facebook ad variations, which one unnamed operative deemed “overkill,” and raised money from about 38,000 doonors.
“One philosophy is you raise the most money by playing the long game. You bring people into the fold,” an operative, who was described as “uncommitted,” told the Daily Beast. “If you inspire them over time, they’re going to give you a lot of money.”
One operative said Harris “has been the best by far” at ad spending on Facebook. Her rivals for the Democratic nomination, Massachusetts Sen. Elizabeth Warren and New York Sen. Kirsten Hillibrand, both spent far less than Harris on ads on the platform.
Strategists estimate that Sen. Bernie Sanders, I-Vt., and former Rep. Beto O’Rourke could manage to pull in similar amounts should they announce their intent to run for president in 2020.
"They definitely have big social audiences for sure that would tune in any time,” the unnamed operative said.
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