Tags: Trump Administration | GOP2016 | Jeb Bush | Marco Rubio | Jeb Bush | Marco Rubio | TV

Bush Loses TV Ad Edge to Rival Rubio

Image: Bush Loses TV Ad Edge to Rival Rubio

By    |   Tuesday, 17 Nov 2015 07:50 AM

Not only is GOP presidential candidate Jeb Bush down in the polls, he is losing the airwaves battle to his chief rival, Marco Rubio, Politico reports.

Although Bush's campaign is on track to spend $5 million more than Team Rubio, fewer Bush ads will air because they are being paid for by his super PAC. According to Politico, 85 percent of Bush's ads are paid for by his super PAC compared to 40 percent for Rubio.

“Candidate dollars go much farther than super PAC dollars go," said Evan Tracey, a veteran political ad buyer at National Media, a Republican media firm. "A dollar is not a dollar."

While Bush has amassed $103 million for his campaign, those funds are being drained by his super PAC facing ad rates that can soar nearly 1,000 percent more than the rates charged to candidates.

Echelon Insights, a firm which conducted GOP analytics, shows that "Rubio will run at least 5,000 more broadcast TV spots than Bush in Iowa, New Hampshire, South Carolina and Nevada through February, even as the former Florida governor and his super PAC spend more overall."

And although Bush announced last month that he is going to "do something really novel" and use advertising to his advantage, so far Rubio is getting twice the airtime for half the price.

“Super PAC spending and campaign spending should always be viewed separately," said Right to Rise spokesman Paul Lindsey who told Politico that the financial comparisons are unfair.

“Ideally, super PAC's would do the bulk of voter contact and field work, and the campaign would focus their resources on TV, since you're getting 2-3 times your value for each spot,” said a GOP strategist currently running a super PAC, though not for Bush or Rubio. “That said, most campaigns don't have the resources to make sufficient media buys so it falls back on the super PAC."

Rubio's first set of ads is planned to hit airwaves in Iowa and New Hampshire next week, Politico reports.

© 2017 Newsmax. All rights reserved.

1Like our page
Not only is presidential candidate Jeb Bush down in the polls, but he is also putting fewer ads on the airwaves than his chief rival, Marco Rubio, despite his strong financial backing, Politico reports.
Jeb Bush, Marco Rubio, TV, Ad, Campaign
Tuesday, 17 Nov 2015 07:50 AM
Newsmax Inc.

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
© Newsmax Media, Inc.
All Rights Reserved