Skip to main content
Tags: hillary | softer | image

Hillary Softens Her Image as Poll Numbers Slip

Hillary Softens Her Image as Poll Numbers Slip
(AP)

By    |   Tuesday, 08 September 2015 11:21 AM EDT

Hillary Clinton is reportedly retooling her presidential campaign strategy to lift the protective veil that usually shrouds her – and let voters see the real deal.


"The true game changer is when there’s a personified opponent," spokeswoman Jennifer Palmieri tells the New York Times.

According to the Times, Clinton strategists say there'll be no more flip jokes about her private email server, no rope lines to keep the crowds at bay, and "new efforts to bring spontaneity to a candidacy that sometimes seems wooden and overly cautious."

But there's one thing she won't shed, Palmieri tells the newspaper.

"She has developed a thick skin and a very good perspective on how campaigns are going to go and they are long, they are a hard slog and you are going to get attacked," Palmieri tells the Times.

According to the Times, focus groups have helped determine the new course – at least on her new attitude about her private emails – after one such group in New Hampshire indicated they wanted to hear directly from Clinton about her email practices.

Other changes will include scrapping the phrase "everyday Americans," which never caught on – and, according to The Times, got flak even from within her campaign, with one adviser comparing it to the Walmart slogan: "Everyday low prices."

There'll also be less focus on her adored granddaughter Charlotte and more on all Americans’ children and grandchildren – and more stump appearances by former President Bill Clinton, beginning with a Chicago stop Sept. 17.

The change in tack may be a tall order, given early campaign missteps, the candidate's downward skid in favorability and her protracted email scandal.

"The same force and energy that is giving a lift to Donald Trump is dooming Hillary Clinton, and that is authenticity," GOP strategist and former Mitt Romney aide Eric Fehrnstrom tells the Times.

"Experience does not matter to them. What matters is you appear genuine."


Related Stories:

© 2024 Newsmax. All rights reserved.


Politics
Hillary Clinton is reportedly retooling her presidential campaign strategy to lift the protective veil that usually shrouds her - and let voters see the real deal. The true game changer is when there's a personified opponent, spokeswoman Jennifer Palmieri tells the New...
hillary, softer, image
342
2015-21-08
Tuesday, 08 September 2015 11:21 AM
Newsmax Media, Inc.

Sign up for Newsmax’s Daily Newsletter

Receive breaking news and original analysis - sent right to your inbox.

(Optional for Local News)
Privacy: We never share your email address.
Join the Newsmax Community
Read and Post Comments
Please review Community Guidelines before posting a comment.
 
TOP

Interest-Based Advertising | Do not sell or share my personal information

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved
Download the Newsmax App
NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved