Hillary Clinton is reportedly retooling her presidential campaign strategy to lift the protective veil that usually shrouds her – and let voters see the real deal.
"The true game changer is when there’s a personified opponent," spokeswoman Jennifer Palmieri tells the New York Times.
According to the Times, Clinton strategists say there'll be no more flip jokes about her private email server, no rope lines to keep the crowds at bay, and "new efforts to bring spontaneity to a candidacy that sometimes seems wooden and overly cautious."
But there's one thing she won't shed, Palmieri tells the newspaper.
"She has developed a thick skin and a very good perspective on how campaigns are going to go and they are long, they are a hard slog and you are going to get attacked," Palmieri tells the Times.
According to the Times, focus groups have helped determine the new course – at least on her new attitude about her private emails –
after one such group in New Hampshire indicated they wanted to hear directly from Clinton about her email practices.
Other changes will include scrapping the phrase "everyday Americans," which never caught on – and, according to The Times, got flak even from within her campaign, with one adviser comparing it to the Walmart slogan: "Everyday low prices."
There'll also be less focus on her adored granddaughter Charlotte
and more on all Americans’ children and grandchildren – and more stump appearances by former President Bill Clinton, beginning with a Chicago stop Sept. 17.
The change in tack may be a tall order, given early campaign missteps,
the candidate's downward skid in favorability
and her protracted email scandal.
"The same force and energy that is giving a lift to Donald Trump is dooming Hillary Clinton, and that is authenticity," GOP strategist and former Mitt Romney aide Eric Fehrnstrom tells the Times.
"Experience does not matter to them. What matters is you appear genuine."
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