The Republican Party is working to restore women's trust — and votes — in the GOP as the November midterm elections and the 2016 presidential election draw closer.
The party lost the women's vote in the 2012 election, with some experts pointing to comments made by Republican
Senate candidate Todd Akin about rape as one of the key reasons.
Since then, the GOP has held
tutoring sessions for politicians on how to talk to female voters, has touted its female members in memos and press releases, and has pushed back from the Democratic claim that there is a "war on women" happening in Washington.
"Republicans have a good alternative to the Democrats' deceptive war-on-women ploy, and we're mobilizing to ensure Republican elected officials and candidates are armed," Republican National Committee press secretary
Kirsten Kukowski told Politico.
"Democrats were successful in their war-on-women messaging last election because we didn't fight back. We need to turn the table, tell voters the Democrats are being deceptive and bring our viewpoints to the table, which is exactly what we're doing."
On Tuesday, the GOP will unveil its response to a Democratic attempt to make
equal pay in the workplace a campaign issue. The move was intended to fall on women's ears as campaigning for the November elections begins to take hold across the nation.
"All Republicans support equal pay for equal work," reads the memo, according to Politico. "And while we all know workplace discrimination still exists, we need real solutions that focus on job creation and opportunity for women, not more regulations that cut flexibility and cut bonuses."
Kukowski noted the GOP will be "out in front of the Democrats on their messaging."
Despite these claims, the Republican Party is hindering itself in other areas. There is only one female Republican in a leadership position in Congress, and there are fewer women running for office under the GOP ticket this year than in recent years.
Republican committees have been holding meetings about how to be more in tune with women voters. The party as a whole, according to Politico, is recruiting more female campaign workers.
"Clearly, there is more work to be done, but it is important that people recognize that Republicans are about empowering [women]," House Republican Conference Chairman Cathy McMorris Rodgers told Politico.
There appears to be some progress being made. According to a
George Washington University Battleground Poll, the Democrats' grip on single women voters is loosening.
Hillary Clinton recently said the media had a "double standard" for how they report about female public figures.
"There is a double standard, obviously," said Clinton, a presumed Democratic contender for the 2016 presidential nomination. "We have all experienced it or at the very least seen it . . . The double standard is alive and well, and I think in many respects the media is the principal propagator of its persistence."
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