New Mexico Gov. Susana Martinez is set to unveil a plan aimed at electing "75 diverse candidates" and 150 women to office as Republicans.
The nation's only Latina governor and former Puerto Rico Gov. Luis Fortuno are scheduled to announce details Tuesday on recruiting black, Latino and female GOP candidates for state-level offices.
Martinez, a moderate Republican seen as a rising star in the party, has been leading an effort to diversify the GOP. She and Nevada Gov. Brian Sandoval worked on minority outreach before the presidential election in 2012.
But President Barack Obama took about 70 percent of the Hispanic vote. Additionally, about 90 percent of black voters backed Obama.
Among women, around 55 percent voted for the Democratic incumbent as he defeated Republican challenger Mitt Romney.
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