The largest gay rights group in the country is initiating its largest and most sophisticated effort to get-out-the-vote for Hillary Clinton and other Democratic candidates.
The Human Rights Campaign is focusing on key battleground states in the presidential election which also have close Senate races and significant amounts of LGBT voters, USA Today reports.
According to the organization, there are 10 million LGBT voters across the country, and enough to elect Democrats in North Carolina, New Hampshire, Pennsylvania, Florida and Nevada. And for the first time, HRC is expanding its outreach to include not just LGBT individuals, but also straight people who support equal rights for them.
"This is the largest and most robust and sophisticated get-out-the-vote voter mobilization effort in the history of our movement around a presidential election, no question," HRC President Chad Griffin said to USA Today.
By working with the election-date firm Catalist, HRC have build a voting model measuring a voter's likeliness to support LGBT equality on a scale of 0-100, and then showing the likeliness that they will vote in November.
If an individual scores 70 or higher on equality and between 30 and 80 on turnout, they're targeted for outreach, including text messages, phone calls and most often digital ads.
"In the key swing states, that is where we have put the bulk of our energy, focus and resources in this election," Griffin added. "And it's important not just for this election, but it's also something we're building on to grow and expand in two years in the midterms and then in four years in the re-elect."
Recently, the gay Republican group the Log Cabin Republicans voted not to endorse GOP nominee Donald Trump, according to Think Progress.
"Mr. Trump is perhaps the most pro-LGBT presidential nominee in the history of the Republican Party," the group said in a statement Saturday.
"His unprecedented overtures to the 'LGBTQ community' — a first for any major-party candidate in our nation's history — are worthy of praise, and should serve as a clarion call to the GOP that the days of needing to toe an anti-LGBT line are now a thing of the past."
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