Donald Trump's reach on social media is unprecedented, and he believes he can leverage his personality to engage that audience right to the White House, according to The Wall Street Journal
On the other side, the Democrats have a database of big data amassing two elections won by President Obama that they believe gives them a personal relationship with 70 million Americans, according to the WSJ.
Which strategy will win out?
Trump thinks data is overrated, preferring his mastery of social media to the tune of an estimated $2 billion in free advertising, according to the Journal. And given his erstwhile opponents' non-compliance to turn over their campaign data
, any reliance on data would put his campaign behind the eight-ball compared to the Democrats.
But where Trump is savvier with his message on Facebook, for example, Hillary Clinton's campaign is better at collecting users' data through the social media site, the WSJ reported:
- 80 percent of links on Clinton's Facebook account go to her campaign's website
- 78 percent of links on Trump's account go to other websites
Trump markets his message; Team Clinton messages — and massages — the marketing in a targeted message to "persuadable" voters, the WSJ reports.
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