The Koch brothers political operation, Freedom Partners,
announced that it has an $889 million budget for the 2016 presidential race, but veteran political analyst Dick Morris tells Newsmax TV
that it may not make much of a difference.
When running a political campaign, "obviously you need enough money" to fund the campaign, Morris told J.D. Hayworth on "America's Forum" on Tuesday.
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"But when you really look at it, the opportunities for free media coverage of the election for press coverage, the huge amount of saturation television that goes on over a presidential race, I just don't believe money becomes that important," he said.
"If somebody has $2 billion and the other guy has $3 billion, I don't think you're going to feel that at all."
While Morris argues that "a lot of money" can make a "significant difference" in lower profile Senate, governor and House races, "when you get up to a presidential race, the amount of news coverage, cable coverage, Internet, 24/7, is so big that it largely dwarfs whatever anybody is going to spend on paid media."
"[The Koch brothers are] doing it because they can, because they're patriotic and want to stop the direction the country is going on, and they have the money," he said.
"But money is losing its power in American politics."
"The key thing you need the money for is to buy television advertising and people aren't watching television much anymore," he said. "Sorry."
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