Tags: 2020 Elections | democrats | fundraising | ads | campaign

Trump 2020 Campaign Keeping Their Online Presence Great

donald trump stands on a stage at a rally surrounded by signs from supporters
President Donald Trump (Saul Loeb/Getty Images)

By    |   Sunday, 20 October 2019 02:01 PM

As Democrats spend their time and money staging an impeachment inquiry, the Trump campaign, Keep America Great, is spending their time and raising their money dominating the world – the world wide web, that is – The New York Times reported.

Laura Edelson, New York University political advertising researcher, sees the differing Internet ad approaches are "like a supercar racing a little Volkswagen Bug," per the Times.

"We see much less of that kind of experimentation with the Democratic candidates," Edelson told the Times. "They're running fewer ads. We don't see the wide array of targeting."

Brad Parscale is the man behind President Trump's winning 2016 campaign online strategy and he heads the campaign for 2020, signaling the web presence as the priority, particularly on Facebook where older American voters are increasing their presence as younger millennials flow to Instagram and Snapchat.

"Trump's FB campaigns were more complex," according to a Facebook internal memo on a report which found "roughly 84 percent of the Trump ads focused on getting voters to take an action, such as donating," per the report.

The campaigns are ostensibly funding themselves and they are relentless, according to Edelson.

The Trump campaign "is always re-upping their ad buy," she told the Times. "As soon as an ad runs out, another one goes in.

"No one is waiting for next month's marketing budget to kick in."

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Politics
As Democrats spend their time and money staging an impeachment inquiry, the Trump campaign, Keep America Great, is spending their time and raising their money dominating the world - the world wide web, that is - The New York Times reported.
democrats, fundraising, ads, campaign
229
2019-01-20
Sunday, 20 October 2019 02:01 PM
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