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Sanders Goldmine: 3 Million Credit Cards on File

Image: Sanders Goldmine: 3 Million Credit Cards on File
(Scott Eisen/Getty Images)

By    |   Monday, 06 Jun 2016 09:36 PM

With news breaking Monday night that Hillary Clinton has become the Democrats' presumptive presidential nominee, her challenger Bernie Sanders will leave behind a trove of 2.5 million credit card numbers for the party's donation system.

According to Politico,  the Vermont senator has helped amass a mountain of digital data the Democratic party can use in subsequent elections. A nonprofit called ActBlue has served as the donation platform for Sanders and other Democrats running for office, and it has data on each of the 2.5 million donors who have given money to Sanders' presidential campaign.

ActBlue, reports Politico, now has 3 million credit cards on file. What that means is it's easier for people to donate again thanks to single-click donating. Instead of having to fill out an online form with a credit card number, the user's information is saved in the database.

This also makes it easy for candidates running for local and state elections to collect money. The Sanders campaign, for example, recently e-mailed his supporters and asked them to help out several Democrats running for office. They were all using the ActBlue system, and the donations poured in.

"It will be one of the biggest legacies of the Sanders campaign," Republican digital strategist Michael Duncan told Politico. "The saved credit card information, the data is such an important component of what we do in digital today."

A recent Los Angeles Times analysis took a closer look at the nearly 7 million donations the Sanders campaign has collected, at an average of $96 per donor.

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With news breaking Monday night that Hillary Clinton has become the Democrats' presumptive presidential nominee, her challenger Bernie Sanders will leave behind a trove of 2.5 million credit card numbers for the party's donation system. According to Politico, the Vermont...
bernie sanders, credit cards, actblue, on file
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2016-36-06
Monday, 06 Jun 2016 09:36 PM
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