A veteran Republican pollster says that if the GOP wants to win the White House in 2016, it must almost double the support it has from non-white voters.
Whit Ayres, who is expected to be an adviser to Florida Sen. Marco Rubio's likely presidential campaign, said at a Christian Science Monitor breakfast that the Republican party needs 30 percent of the non-white vote, which is almost double the 17 percent that former Massachusetts Gov. Mitt Romney won in 2012, The Wall Street Journal
In addition, the GOP nominee will need 59 percent of the white vote, which is the same percentage that Romney won.
According to Ayres, winning 30 percent of the non-white vote would mean that the Republican nominee needs "almost a majority" of the Hispanic vote.
Romney won 27 percent of the Hispanic vote in 2012. Former President George W. Bush won 40 percent of the Hispanic vote in 2004, which is the most a GOP presidential candidate has earned since 1980, according to the Pew Research Center.
The other route to victory for the Republican nominee would be to earn 65 percent of the white vote, which has only been done once by the GOP in 1984 by former President Ronald Reagan, Ayres said.
However, the GOP pollster explained that the demographic makeup is different today than it was in 2004, with the number of white voters in a steady decline since 1996.
The 2016 Republican presidential field is expected to have two Hispanic candidates — Rubio and Texas Sen. Ted Cruz. Former Florida Gov. Jeb Bush is also fluent in Spanish and is married to a Mexican native.
The first ad that Cruz released
following the announcement that he plans to run for president in 2016 was in Spanish. Videos were released by Bush earlier this year about his potential run that were both in English and Spanish.
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