As much as President Joe Biden would have liked the slogan "Build Back Better" to be synonymous with his White House tenure, another phrase – "Let's Go Brandon" – is the one that communications experts say has the staying power to last throughout his entire presidency.
The trio of words, which originated just over a year ago during a NASCAR event, was born from a reporter's live blunder when she appeared to mishear a profane anti-Biden chant and it has turned into a national anthem for those frustrated by the Biden administration's policies.
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