Tags: Exclusive Interviews | MidPoint | viagra | marketing | boost | birth | rates

Viagra Marketers: Our Product Has Boosted US Birth Rate

By    |   Tuesday, 30 Jun 2015 05:52 PM

Dr. Sal Giorgianni and Rooney Nelson, the pair behind the campaign that launched Viagra, say the erectile dysfunction drug has helped boost the U.S. birth rate.

"What we did find is that in the 18 years that Viagra has been on the market, when we went back and looked at the data, Viagra has probably resulted in helping couples over the last 18 years have a total of at least 1.5 million children," Nelson, of The Nelson Group, told Ed Berliner on "MidPoint" on Newsmax TV Tuesday.

"And, in fact, the numbers are probably a lot higher."

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Giorgianni, president of The Griffon Consulting Group, told the MidPoint host that when they were launching Viagra on behalf Pfizer, "it was something that we thought about, but we didn't really plan, and we had no idea how large that number would be."

"There were a lot of things in this complex market that the team worked on to really deal with these unexpected sort of things, Giorginani explained. "We knew it might happen, but we had no idea how big it would be."

Nelson told Newsmax that they decided to do a study into how Viagra may have helped couples have babies in order to "get a sense of what has been the real impact of the work that we did, and it was pretty humbling."

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Dr. Sal Giorgianni and Rooney Nelson, the pair behind the campaign that launched Viagra, say the erectile dysfunction drug has helped boost the U.S. birth rate.
viagra, marketing, boost, birth, rates, claim
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2015-52-30
Tuesday, 30 Jun 2015 05:52 PM
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