Tags: Trump Administration | America's Forum | Exclusive Interviews | Hillary Clinton | John Fund | campaign | trust

John Fund: Hillary Rebooting Image But Still Weak on Trust

By    |   Monday, 13 April 2015 11:38 AM

Former Secretary of State Hillary Clinton’s name recognition is so vast that she was able to pull off announcing her candidacy for the White House in a slickly produced video released on social media, Newsmax contributor and National Review Online columnist John Fund said Monday on "America’s Forum" on Newsmax TV.

"The traditional announcement usually is designed to introduce someone to a crowd that doesn't know them very well," said Fund. "Everyone knows Hillary. She has 100 percent name ID, she's been a fixture in American life for 25 years.

"She decided less was more."

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Because she is so well-known, the video offers Clinton the chance to "slowly rebuild her image," Fund said.

"Slowly become kinder and gentler, and slowly reintroduce herself to the American people. So, it was a smart strategy. She didn't need a crowd of 5,000 people cheering her name to convince people that there are people out there supporting Hillary. There are."

Former President Bill Clinton was conspicuously absent from the video, something Fund said was done to avoid another "buy one, get one free" campaign, the mantra frequently repeated when Bill Clinton first ran for president.

But if Bill Clinton decides he should be a more visible part of his wife’s campaign, it will happen, Fund said.

"Bill Clinton is a force of nature, and woe unto the staffer who decides to stand between him and a television camera if he insists on going there," he said.

Though Hillary Clinton is the presumed Democratic nominee, she must do some work on her approval ratings, according to Fund, who noted that recent polls show her below 50 percent.

"Only 29 percent of people believe she told the truth about the email scandal," Fund said, referring to the revelation that Clinton exclusively used a private email server and account during her tenure as secretary of state. "Majorities in key swing states think she's not honest and not trustworthy.

"She's going to have to," he continued, "and she will try to do this simply by partly ignoring the scandals and partly by simply saying there are more important things voters care about, like the economy and the middle-class situation. So, she will just move forward."

There are about 10 months until the Iowa caucuses, during which time Clinton will "hope that some of the bad publicity of late just recedes into the rear-view mirror," he said.

If one more scandal surfaces, Clinton risks losing support to Massachusetts Sen. Elizabeth Warren, a progressive who "would have an excellent chance of upsetting the Clinton machine's apple cart," according to Fund.

There are many good options in the Republican field, Fund noted, all with a "different calling card."

"In many ways, regardless of who the Republican candidate is, this election may well be a referendum on Hillary and the Clinton machine in general," he said. "Do Americans want to go back to the future, to the 1990s, which for many Americans was a good decade.

"But [it] also was a decade of incredible scandal and controversy, and, as we've seen with the latest email scandal, the Clintons haven't changed. The Clintons are still the Clintons, and they bring with them surprises."

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Hillary Clinton's name recognition is so vast that she was able to pull off announcing her candidacy for the White House in a slickly produced video released on social media, Newsmax contributor and National Review Online columnist John Fund said Monday.
John Fund, campaign, trust, polls, image
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2015-38-13
Monday, 13 April 2015 11:38 AM
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