Tags: Media Bias | twitter | tweets | follow | safety mode | community

Twitter Exploring Paid Subscriptions, New Policing Methods

a man holds a smart phone with the twitter app loading on it
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By    |   Thursday, 25 February 2021 10:29 PM

Paid subscriptions for certain content and new ways for users to police postings were among new features being explored by Twitter as the company attempts to grow its user base and revenue significantly in the next three years.

The social media platform said Thursday it was experimenting with Super Follows, which would allow users to pay for subscriptions to their favorite Twitter accounts, per CNBC.

Also mentioned were a safety mode feature, which automatically would detect when a user starts to receive a flurry of negative interactions from others, and a Birdwatch feature, which could help combat the spread of misinformation through the assistance of user contributions.

"We don't believe Twitter alone can or should be a police officer for all conversations," Twitter Product Lead Kayvon Beykpour said. "Not only because this is difficult to scale, but because there are many circumstances where we believe it's important for people on Twitter to create and enforce their own social norms and etiquette."

Beykpour's comment came less than two months after Twitter permanently suspended the account of former President Donald Trump following the Jan. 6 riot at the U.S. Capitol.

Twitter began its annual Analyst Day by announcing it would aim to grow its user base to 315 million daily active users, and reach $7.5 billion annual revenue by the end of 2023. That would double the $3.72 billion revenue reported last year.

To help achieve those goals, Twitter announced it had been experimenting with new features that included microcommunities, which users would be able to create, discover, and join.

Users running microcommunities would be able to enforce social norms that go above Twitter's standard terms of service, according to Beykpour.

A screenshot of the Super Follow feature indicated subscribers could receive exclusive content, such as newsletters, and unique supporter badges. Users also might be allowed to tip their favorite accounts.

Beykpour said Super Follows could be live later this year.

We "think that an audience-funded model where subscribers can directly fund the content that they value most is a durable incentive model that aligns the interests of creators and consumers," said Dantley Davis, Twitter head of design and research.

Beykpour said Birdwatch would work better than labeling tweets as questionable content.

"While our work in labeling misleading information started with a Twitter-led effort to label tweets, Birdwatch is a more scalable, Wikipedia-like model where an open community of contributors can collectively determine when context should be added to a tweet and what that context should say," Beykpour said.

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US
Paid subscriptions for certain content and new ways for users to police postings were among new features being explored by Twitter as the company attempts to grow its user base and revenue significantly in the next three years.
twitter, tweets, follow, safety mode, community
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2021-29-25
Thursday, 25 February 2021 10:29 PM
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