Tags: Donald Trump | Hillary Clinton | trump | twitter | ceo

Trump Camp: Twitter CEO Put Kibosh on Emojis for Anti-Hillary Campaign

Trump Camp: Twitter CEO Put Kibosh on Emojis for Anti-Hillary Campaign

(AP)

By    |   Monday, 21 November 2016 10:43 AM

Twitter CEO Jack Dorsey rejected key parts of a $5 million upfront advertising deal that the Donald Trump campaign made with the social media network, the president-elect's digital head wrote.

Team Trump planned a #CrookedHillary campaign set to go, replete with an emoji of Hillary Clinton holding a bag with a dollar sign, wrote Gary Coby in Medium, director of digital advertising and fundraising for Trump's presidential campaign.

That emoji was rejected by Twitter because Trump's campaign "couldn't accuse someone of committing a crime they did not commit or were not under investigation for," Coby wrote.

Further, even if the Clinton Foundation was under formal investigation, Twitter still would not approve the emoji for fear of litigation from Clinton's campaign, Coby wrote.

Coby said the Trump campaign tried again around the second debate, this time with a money bag with wings emoji.

Denied again, despite early approval from Twitter's policy and legal team, Coby wrote.

This time, Dorsey himself killed it.

So Coby pulled all of Trump's campaign spending on Twitter, costing the revenue-strapped social media outlet millions of dollars.

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Twitter CEO Jack Dorsey rejected key parts of a $5 million upfront advertising deal that the Donald Trump campaign made with the social media network, the president-elect's digital head wrote.
trump, twitter, ceo
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2016-43-21
Monday, 21 November 2016 10:43 AM
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