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Trump Election Generated Nearly 1B Facebook Mentions

Trump Election Generated Nearly 1B Facebook Mentions

 (AP)

By    |   Tuesday, 15 November 2016 09:16 AM

Donald Trump's presidential win generated nearly one billion mentions on Facebook, including likes, comments, and posts about him in the week that ended Nov. 12.

USA Today reported that Facebook users generated 962.6 million interactions about Trump during that time period—more than triple his previous total of 307 million the week of Oct. 16 when his lewd comments on a 2005 “Access Hollywood” tape were released.

His Democratic opponent, Hillary Clinton, generated 412 million interactions in the same election week time period, USA Today's report said.

Facebook users generated an average of 11 comments, shares, and likes per user about the president-elect, among 83.4 million users. Clinton's total was 6.6 per user among 62.4 million users, USA Today's report said.

Women made up more than 60 percent of the conversation about Trump, Clinton, and their running mates, Vice President-elect Mike Pence and Virginia Sen. Tim Kaine, according to the newspaper.

USA Today worked with Facebook to track the data; the paper said it analyzed the volume of interactions, not whether the interactions were in favor or against either candidate.

Trump praised the power of social media during Sunday's appearance on CBS' "60 Minutes."

"I think it helped me win all of these races where they're spending much more money than I spent. I think that social media has more power than the money they spent, and I think maybe to a certain extent, I proved that," Trump said.

CNN Money reported that Trump's Election Day win led to 75 million tweets being sent. By comparison, 31 million tweets were sent on Election Day in 2012.

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Donald Trump's presidential win generated nearly one billion mentions on Facebook, including likes, comments, and posts about him in the week that ended Nov. 12. USA Today reported that Facebook users generated 962.6 million interactions about Trump during that time...
Trump, Facebook Mentions
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2016-16-15
Tuesday, 15 November 2016 09:16 AM
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