Tags: tom brady | tom terrific | trademark | application

Tom Brady's 'Tom Terrific' Trademark Application Fails

tom brady is shown in his new england patriots uniform
New England Patriots quarterback Tom Brady (AP)

By    |   Friday, 23 August 2019 12:57 PM

New England Patriots quarterback Tom Brady’s trademark application for “Tom Terrific,” the nickname more associated with former MLB pitcher Tom Seaver, has been rejected, The Washington Post reports.

Brady filed the application in May of this year, only to quickly express regret after baseball fans criticized the attempt, which they felt infringed on the nickname that the Hall of Fame pitcher had earned. Seaver, 74, stopped making public appearances after being diagnosed with dementia, which was announced last March.

He told reporters in June that the situation was “unfortunate. I was actually trying to do something because I didn’t like the nickname and I wanted to make sure no one used it because some people wanted to use it. I was trying to keep people from using it, and then it got spun around to something different than what it was. Good lesson learned, and I’ll try to do things a little different in the future.”

The U.S. Patent and Trademark Office refused the application on Thursday, noting that it “includes matter which may falsely suggest a connection with Tom Seaver.”

It concludes, “The mark TOM TERRIFIC points uniquely and unmistakably to Tom Seaver and the fame or reputation of Tom Seaver as ‘Tom Terrific’ is such that a connection between Mr. Seaver and the applied-for goods would be presumed.”

The USPTO also noted in the rejection that the trademark application evoked images of a living person that did not consent to Brady using that nickname.

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New England Patriots quarterback Tom Brady’s trademark application for “Tom Terrific,” the nickname more associated with former MLB pitcher Tom Seaver, has been rejected, The Washington Post reports.
tom brady, tom terrific, trademark, application
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2019-57-23
Friday, 23 August 2019 12:57 PM
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