Tags: Social Media | Rise | Voter Registrations

Social Media Reminders Increase Voter Registrations

Image: Social Media Reminders Increase Voter Registrations

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By    |   Tuesday, 27 Sep 2016 01:42 PM

As social media platforms activated a feature to remind users over the age of 18 to register to vote, there has been a surge in recent voter registration in several states over the weekend, The Hill reported.

Ahead of Tuesday's National Voter Registration Day, Facebook, Instagram, Snapchat and other social media networks began popping up reminders.

While users on Facebook were directed to the government website that would eventually take them to sites in their home states to register, Twitter rolled out a similar voter registration tool Tuesday.

Snapchat, meanwhile, ran advertisements featuring celebrities like Jared Leto, Jimmy Fallon and Dwayne Johnson, according to The Hill.

Facebook allowed users to announce and let friends know they had registered. It also notified users who hadn't signed up by putting reminders at the top of news feeds.

"Going back to 2008, we've been reminding people on Facebook to vote on Election Day and directing them to information on where to vote," Samidh Chakrabarti, who manages civic engagement products for Facebook, told The Hill.

"This is the natural next step," he added.

Some states revealed they had already seen positive results from the social media site's registration reminder.

Georgia's Online Voter Registration System recorded 12,787 hits — a 2,255 percent increase compared to the same date last year, according to a statement released by Georgia Secretary of State Brian Kemp.

"I applaud Facebook for joining our efforts to increase voter registration awareness in Georgia, where it has never been easier to register to vote and engage in the electoral process," Kemp said. "I am encouraging all Facebook users to take action now and verify their registration status leading up to this year's historic election in November."

This is not the first time Facebook has come up with such a feature. Earlier in May, nearly 200,000 registered to vote on the California Secretary of State's website, USA Today reported.

In March, Washington too observed its own one-day record during a registration campaign.

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As social media platforms activated a feature to remind users over the age of 18 to register to vote, there has been a surge in recent voter registration in several states over the weekend...
Social Media, Rise, Voter Registrations
327
2016-42-27
Tuesday, 27 Sep 2016 01:42 PM
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