Tags: social media | advertising | worries | russia

NBC: Anxiety Grows Among Advertisers on Social Media

Image: NBC: Anxiety Grows Among Advertisers on Social Media
(Niall Carson/AP)

By    |   Tuesday, 10 October 2017 02:11 PM

A new report claims companies who advertise on social media platforms are growing nervous and may start to pull back their spending over fears of how and where their ads appear.

In recent weeks, Facebook and Google admitted to accepting thousands of advertising dollars from Russian groups during the 2016 U.S. presidential campaign. Those ads, according to several reports, attempted to create tension between American voting blocs.

There's also the issue of ads appearing on YouTube videos posted by terror groups. NBC News reported Tuesday that things may start to change if fixes are not implemented.

"The controls are not as strong as one would like," ad agency executive Bill Koenigsberg told NBC. "Facebook and Google have hired people to be brand-safety watchdogs. Marketers are asking a lot more questions, the agencies that represent them are trying to hold Facebook and Google a lot more accountable, and if they don't clean up the garden you will start to see it affect their pocketbooks."

Added PR expert Mike Paul: "The entire advertising world is very anxious, but few will admit publicly that the negative news is affecting Facebook because it is the 800-pound gorilla globally for ad and media buyers."

Several Congressional panels and the Department of Justice are investigating Russia's involvement in the U.S. election last year and if the Trump campaign colluded with the Kremlin to help defeat Democrat Hillary Clinton.

Facebook placed an ad in The New York Times and The Washington Post last week that tried to assure Americans — and advertisers — that it takes its inadvertent role in election interference seriously.

"We take the trust of the Facebook community seriously," the ad reads. "We will fight any attempt to interfere with elections or civic engagement on Facebook."

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A new report claims companies who advertise on social media platforms are growing nervous and may start to pull back their spending over fears of how and where their ads appear.
social media, advertising, worries, russia
290
2017-11-10
Tuesday, 10 October 2017 02:11 PM
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