The Rush Limbaugh Show will continue airing for the "long term" with rotating guest hosts that, from time-to-time, also air audio clips of the revered conservative broadcaster, its syndicator has announced.
In a statement from Premiere Networks, and posted by news outlet Talkers, the syndicator noted recent guest hosts Todd Herman, Ken Matthews, and Brett Winterble have already been "guiding the audio of Rush for all of the important issues of the day."
"No one can replace Rush Limbaugh," Premiere said."And Premiere Networks will continue to provide millions of loyal listeners with the voice of Rush for the long term," the statement said.
Limbaugh’s program, which went into national syndication Aug, 1, 1988 with 56 radio stations, was heard on more than 600 stations at the time of Limbaugh’s death on Feb. 17.
The move is an "interesting turn of events" and a "win" for the industry, Talkers publisher Michael Harrison said.
"The fill-in hosts who’ve become familiar to the show’s regular listeners because they’ll continue to play a role in the show without having to carry the burden of being the ‘guy that followed the guy’ but never could fill his shoes," he wrote.
"The legacy of Rush Limbaugh, which will continue to live as a viable part of the national talk radio community. Bravo!," he added.
Limbaugh’s show was the most listened to in the United States, according to Nielsen Audio, reaching more than 20 million monthly listeners on more than 650 affiliates as of the end of 2020, the Wall Street Journal noted.
His 30 years of audio has been archived and cataloged by subject, topic and opinion, Premiere said.
"Conservative talk radio is very invested in the live experience," Megan Liberman, head of news, talk and entertainment programming for Sirius XM, told the Journal, pointing to a listenership that likes to call in and speak with hosts on-air. "These shows have a really interactive audience."
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