Tags: Abortion | pro life | fox sports | super bowl | advertising | commercial

Reports: Pro-Life Super Bowl Ad Rejected by Fox Sports

pro life protests hold up placard during the march for life rally
(Xavier Ascanio/Dreamstime)

Thursday, 30 January 2020 04:41 PM

A pro-life group is reportedly calling out Fox Sports for blocking an ad the group wanted to run during Super Bowl.

Faces of Choice — which ran a 2-minute ad at this year's March for Life – claims its application to run a 30-second version was repeatedly stonewalled, LifeSite News first reported.

"We were one of the very first people to submit anything to them," Lyric Gillett, the pro-life group founder told the site. "We met every single stipulation that they asked for and every time we met the line they moved the line further to request something else."

She called the rejection "ironic."

"In an era where we’re trying to give survivors a voice, whether that is through the #MeToo movement or on any number of issues, for some reason we deem survivors of abortion worthy of being ignored into oblivion," she told The Washington Times. "That, to me, is both ironic but also just appalling."

A Fox spokesperson told The Washington Times ad space was sold out early on, and "unfortunately we were unable to accommodate Faces of Choice and other advertisers."

Gillett is not buying the excuse.

"It feels like the reason for that is they don't want to, I guess in their minds, give a story that we were rejected," she told the Times.

The last time a Super Bowl spot with a pro-life message aired was 2010, when Focus on the Family bought ad time featuring college quarterback Tim Tebow, whose mother rejected a doctor's advice to have an abortion after she contracted amoebic dysentery.

That ad prompted pushback from pro-choice groups.

"We would have been fine with a 'no,'" Gillett told the Times. "We're adults, we can handle a 'no.' ABC gave us a 'no,' and we didn't go home with hurt feelings. We took it and said, 'Thank you. I appreciate your policy.' And that was it."

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Fox Sports reportedly railroaded a pro-life Super Bowl ad by changing their criteria.
pro life, fox sports, super bowl, advertising, commercial
Thursday, 30 January 2020 04:41 PM
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