Tags: oxycontin | purdue | opioid | doctors

Report: OxyContin Maker to Stop Marketing Opioid Products to Physicians

Image: Report: OxyContin Maker to Stop Marketing Opioid Products to Physicians

(AP Photo/Toby Talbot, File)

By    |   Saturday, 10 February 2018 04:46 PM

Purdue Pharmaceuticals, the maker of the powerful painkiller OxyContin, said on Saturday it will stop marketing opioid drugs to physicians following a slew of lawsuits against the company over the opioid epidemic, The Hill reports.

Alabama last Tuesday became the latest state to file a lawsuit accusing the private Connecticut company of fueling the U.S. epidemic by misrepresenting the risks and benefits of opioids. OxyContin is the nation’s top-selling opioid painkiller. Purdue, which has reportedly generated approximately $35 billion dollars in revenue, in a statement said it had "restructured and significantly reduced our commercial operation and will no longer be promoting opioids to prescribers."

The company also said it eliminated more than half its sales staff this week and will no longer send sales representatives to doctors' offices to discuss opioid drugs. The FDA approved OxyContin in 1995, and the drug was hailed as a medical breakthrough because of its ability to help patients suffering from moderate to severe pain.

The FDA even approved a package insert for OxyContin, announcing the drug was safer than rival painkillers because the delayed-absorption mechanism was "believed to reduce the abuse liability."

Opioids, though, were involved in more than 42,000 overdose deaths in 2016, according to the U.S. Centers for Disease Control and Prevention, and the most recent figures suggest that 145 Americans now die every day from overdoses.

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Purdue Pharmaceuticals, the maker of the powerful painkiller OxyContin, said on Saturday it will stop marketing opioid drugs to physicians following a slew of lawsuits against the company over the opioid epidemic, the Hill reports.
oxycontin, purdue, opioid, doctors
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2018-46-10
Saturday, 10 February 2018 04:46 PM
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