Tags: nielsen | tv | connection | streaming

Nielsen: 60 Percent of US Homes Have TVs Connected to Web

Nielsen: 60 Percent of US Homes Have TVs Connected to Web
(Dreamstime)

By    |   Wednesday, 29 November 2017 02:39 PM

About 59 percent of TV homes in the U.S. have at least internet-enabled device capable of streaming to a TV set, researcher Nielsen said in a report. That means most households are equipped to cut the cable cord and sign up for streaming services like Netflix.

“Never have viewers had so many options to connect to streaming content on their television set,” Nielsen said in a statement. Whether it be an enabled multimedia device (such as an Apple TV, Google Chromecast, Amazon Fire TV or Roku), game console, or smart TV, nearly 70 million TV households in the U.S. have access to at least one.”

Nielsen says 69.5 million TV homes with at least an enabled multimedia device, game console, or smart TV — 6.5 million of them have access to all three.

A record 1.2 million people ditched traditional pay TV in in the second quarter, according to a separate report from media analysis firm Kagan. Satellite TV was the hardest-hit with a loss of 618,000 subscribers, or 53 percent of total pay TV losses.

Nielsen found that smart TVs are becoming more accessible to the average consumer, as one-third of TV homes now have an internet-enabled set that doesn't need a separate device for on-demand streaming.

That connectivity likely is helping video streaming services like Netflix and Hulu. Netflix added 850,000 subscribers in the U.S. to total 52.8 million in the third quarter, while its overseas audience grew by 4.45 million to reach 56.5 million. Hulu hasn't disclosed its audience total since 2016, when it had 12 million subscribers.

More than a quarter of all TV homes, or about 31 million, have at least two devices with the ability to stream content on TV. Homes with internet-enabled devices tend to be young, employed and affluent — characteristics that marketers and advertisers seek, Nielsen said.

Nearly half of enabled-device homes are under the age of 45. Enabled-device homes are more likely to have children and have a median income of about $70,500. About 76 percent of such homes have people in the workforce, a majority of which work in white-collar jobs.

Daily time spent for adults in the total population on overall multimedia devices increased in the second quarter. While time spent on all game consoles remained flat, usage of apps and the web on a smartphone or tablet saw more time spent. Overall, media usage increased by half an hour a day during the period.

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About 59 percent of TV homes in the U.S. have at least internet-enabled device capable of streaming to a TV set, researcher Nielsen said in a report.
nielsen, tv, connection, streaming
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2017-39-29
Wednesday, 29 November 2017 02:39 PM
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