Tags: Veterans | nfl | super bowl | please stand | advertisement

AMVETS Chief: NFL Suggested Alternative Message to Super Bowl Ad

Image: AMVETS Chief: NFL Suggested Alternative Message to Super Bowl Ad
(Brian Hill/AP)

By    |   Thursday, 25 January 2018 05:39 PM

The executive director of AMVETS said Thursday the group rejected a suggestion by the NFL its Super Bowl program ad be changed to "please stand for our veterans" because "we felt there needed to be a statement specifically for this event."

"We told them our intention here was to be respectful and polite — and we were not asking for a boycott of the NFL," Joe Chenelly told CNN's Brooke Baldwin. "We've never done anything like that.

"We don't deny that these players have the right, as long as their employer, the NFL, says they can make that demonstration," he added. "We don't actually have a problem with that.

"We simply wanted our message and our simple ad out there."

The NFL rejected AMVETS' full-page ad, which would have featured a military honor guard holding an American flag with the text #PleaseStand, CNN reported Tuesday.

"We explained that this was the important message," Chenelly said of the group's original ad. "Honoring our veterans or standing for our veterans is something of a general statement that's said often.

"We felt there needed to be a statement specifically for this event."

Chenelly told Baldwin that AMVETS was "disappointed and very surprised" by the NFL's decision, especially since the league approached the group after another advertiser dropped out.

"This is not something we typically do," he said. "They learned about our program and actually suggested that we use this opportunity as a way to convey our message of Americanism.

"We did it in a very deliberate way," Chenelly added of the ad's message, "where it would be respectful, understanding that the NFL was inviting us into their biggest show.

"But we had an important message we felt we needed to deliver on, something that's pertinent to that specific event and that being 'PleaseStand.'

"The intent was not to put anyone down who chooses not to stand.

"But we wanted our position — which, as a patriotic organization — is that we should stand for the National Anthem and for our flag."

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AMVETS rejected a suggestion by the NFL its Super Bowl program ad be changed to "please stand for our veterans" because "we felt there needed to be a statement specifically for this event," the executive director of AMVETS told CNN on Thursday.
nfl, super bowl, please stand, advertisement
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2018-39-25
Thursday, 25 January 2018 05:39 PM
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