Former New York City Mayor Michael Bloomberg announced his re-registering as a Democrat on Wednesday morning, setting up a 2020 presidential run that might include him using Uber as part of a modern-age, grassroots campaign, according to a new book.
Not only working Uber for a deal to pay for any American's ride to the polls, Bloomberg's former campaign manager Bradley Tusk sought a deal to get a "Bloomberg button" on the Uber app and vetting a list of highly rated drivers who might join the Bloomberg campaign as grassroots volunteers, according to NTK Network.
"If I'm willing to pay for a ride for every American to and from the polls on Election day, would you put a Bloomberg button on the app?" Tusk reportedly wrote in his book as having asked Uber founder Travis Kalanick.
Tusk, who has worked with Bloomberg as a campaign manager, released his book "The Fixer: My Adventures Saving Startups from Death by Politics" last month.
Targeting the "sharing economy" would not only get Bloomberg in touch with a large pool of voters, but it would also position his message in any Uber ride in the United States. Tusk also wrote about potentially placing a campaign sign on the lawns of Airbnb locales and dropping fliers with DoorDash food delivery service.
"[San Francisco venture capitalist Ron Conway] didn't see why Airbnb hosts couldn't choose to install Bloomberg yard signs or why DoorDash delivery people couldn't slip campaign literature under people's doors in between food runs," Tusk reportedly wrote.
As for more traditional political strategy, Tusk was advising naming a star-studded Cabinet before Election Day.
"Mike obviously would have decided whom to recruit, but my initial list for consideration included people like Bill Gates (Secretary of State or Education), Elon Musk (Energy), Oprah Winfrey (Commerce), Gabby Giffords (AFT), Ursula Burns (GSA), Warren Buffett (Treasury), Manny Diaz (HUD), Ray Kelly (FBI), Geoff Canada (Education), Reed Hastings (FCC), and Carl Pope (EPA)," Tusk reportedly wrote.
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