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Marines Studying African-American 'Mindset' for Recruiting

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U.S. Marines (AP)

By    |   Thursday, 18 Aug 2016 07:13 PM

The Marine Corps is studying how to diversify its force, an initiative that includes looking at African-American youth and trying to determine their "mindset."

According to Military.com, research is being conducted at Camp Lejeune, North Carolina, and Camp Pendleton, California. The other topic being looked at, "Understanding the Prospect Enlistment Behavior Model," has a goal of trying to predict the "thoughts, perceptions and actions" of potential Marine recruits, according to Marine Corps spokesman Jim Edwards.

Regarding the topic involving African-American soldiers, Military.com claims to have seen a document that invited both enlisted troops and officers to give interviews. The invites were extended to Marines of all races and both genders.

"Our marketing department is constantly evaluating the effectiveness of advertising models and initiatives in order to best support our Marine recruiters and officer selection officers," Edwards said. "These topics were chosen in support of our enduring efforts to recruit future Marines from diverse backgrounds."

Military.com reports that 12 percent of enlisted members of the Marine Corps are black. At the officer level, less than 6 percent are black.

The Marines have attempted to reach the African-American community better in recent years, including a 2012 push to bring in officers of color.

A report in March said the Army gave some of its soldiers training on "race privilege."

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The Marine Corps is studying how to diversify its force, an initiative that includes looking at African-American youth and trying to determine their "mindset."
marines, studying, black, mindset
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2016-13-18
Thursday, 18 Aug 2016 07:13 PM
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