Tags: Fox News | Gun Control | Gun Rights | Media Bias | laura ingraham | tucker carlson | liberal

Report: Ingraham's Show Has More Viewers, Less Advertisers

laura ingraham points up on stage during a convention while a large image behind her is also pointing at the crowd
Fox News' Laura Ingraham (Riccardo Savi/AP)

By    |   Thursday, 28 March 2019 10:09 PM

A year after Fox News’ Laura Ingraham infuriated gun control advocates when she mocked a school shooting survivor for being rejected by a handful of colleges, the prime-time host's show, "The Ingraham Angle," has yet to regain major ad dollars despite a slight increase in viewership, The Wrap reports.  

Ingraham has only recovered about 60 percent of the number of advertisers she lost since last March, when a series of activist-led boycotts scared off many national brands.

She has averaged 2.565 million viewers overall over the last year, according to Nielsen data, up from 2.456 million for Oct. 17-April 1, 2018.

Ingraham's 10 p.m. ET show was down at least $16 million in ad revenue in 2018, according to analysis provided to The Wrap by Standard Media Index. The cable giant also took a hit for boycotts of Tucker Carlson's show after he said immigrants make the United States "poorer and dirtier," comments that let to 17 major advertisers bailing on his nightly program.

In 2018, though, Fox News took in a record $1.9 billion in ad revenue, an increase of 7.2 percent over the previous year.

Still, Fox News executives are still pushing for advertisers to back Ingraham and Carlson.

"'The Ingraham Angle' has seen a steady increase in advertisers and as predicted, we are nearing a full commercial load," Marianne Gambelli, president of advertising sales for Fox News, told TheWrap. "The program's loyal audience and stellar ratings speak for themselves and we continue to welcome more advertisers to the show."

© 2020 Newsmax. All rights reserved.

1Like our page
A year after Fox News' Laura Ingraham infuriated gun control advocates when she mocked a school shooting survivor her show has more viewers but less advertising dollars, according to The Wrap.
laura ingraham, tucker carlson, liberal, resistance, boycott
Thursday, 28 March 2019 10:09 PM
Newsmax Media, Inc.

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
© Newsmax Media, Inc.
All Rights Reserved