Bidding to stay legal in the U.S. market, Juul is pitching an age-verification system to keep the product out of the hands of underage users, sources told The Wall Street Journal.
The U.S. Food and Drug Administration is calling on vaping manufacturers to submit applications by May 12 to stay legal in the U.S., and Juul Labs Inc.'s plan is "designed to provide FDA with the science and evidence needed to assess the role our products can play moving smokers away from cigarettes, while combating underage use," a company spokesman told the Journal.
As part of the application, Juul is making its argument for benefiting public health, submitting more than 250,000 pages of scientific research and marketing materials along with Marlboro maker Altria Group Inc., according to the report.
"Altria is working day by day with us, side by side, helping us extensively," the official told the Journal. "They took the lead on certain of the studies."
Juul also submitted similar applications to Canada and the U.K. for its vape to be locked for users under the legal age via a mobile application. Juul's new U.S. plan will offer just menthol and Virginia Tobacco in two strengths, 3% and 5%, per the report.
The U.S. a law passed in December to raise the legal age of e-cigarettes to 21, and federal officials announced restrictions on flavored cartridges in January.
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